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2006-04-19 -
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2006-03-24 -
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| 2006-04-19 |
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Noter ”The focus group concept is about 50 years old, and like many modern innovations, its roots date back to World War II. A group of sociologists were asked to investigate how the military’s propaganda films were being received by their audiences. They learned that, with proper prodding, people can identify the exact reason certain scenes, lines, or phrases make them think or act in a certain way.” [”Focus Group Research in American Politics” by Frank I. Luntz, The Polling Report (1994)] ”Shortly after I bought the Volvo, I received a phone call inviting me to participate in a focus group. Hmmm. Cool. So I showed up at 7 on a weeknight in a nondescript building with twelve other people and was handed a sandwich and a soda and shown a seat. Around a conference table, we looked to the facilitator, who sat direcly beneath a large one-way mirror. (…) I dig the Volvo, 'tis sporty and speedy and fun around the corners, and I feel like a good liberal. But deep in my heart of hearts, I really want a Hummer.” [”What do you drive?” - www.blueoregon.com, comment by ”Anne”] “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” [Edward Bernays, the ‘father’ of Public Relations, Propaganda (1928)]
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